Client Overview
Sony Corporation of America, based in New York, NY, is the U.S. subsidiary of Sony Corporation, headquartered in Tokyo, Japan. Sony is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Its motion picture, television, computer entertainment, music and online businesses make Sony one of the most comprehensive entertainment and technology companies in the world.
Sony's principal U.S. businesses include Sony Electronics Inc., Sony Computer Entertainment America LLC, Sony Pictures Entertainment Inc., and Sony Music Entertainment. Sony recorded consolidated annual sales of approximately $78.9 billion for the fiscal year ended March 31, 2009, and it employs 171,300 people worldwide.
Product Overview
The PSP®go system is small but mighty. Built-in Wi-Fi* lets you download whatever you want, the second you want it, including hundreds of full games, add-ons, free demos, comics, and the latest movies and TV shows from PlayStation®Store. Save everything directly to your giant 16GB hard drive: no need to carry around handfuls of game disks and memory sticks, although the Memory Stick MicroTMis always there if you need more room.
Join online multiplayer games and use built-in Bluetooth support to connect to a wireless headset or call friends’ PSP®systems, cell phones and landlines using our built-in Skype™** connection. Squeeze all those features into a space 43% smaller than the original PSP®system, add an ultra-crisp 3.8 inch LCD screen, high quality graphics, and robust game-play and you get the full experience of a console, but playable anywhere and everywhere.
Client Goals:
Sony had several goals for their PSP®go campaign using indoorDIRECT’s Restaurant Entertainment Network. Some of these goals included:
- Highlight the features of the PSP®go
- Test the capabilities of indoorDIRECT’s Restaurant Entertainment Network
- Differentiate the PSP®go from other PSP models
- Communicate with their customers through a new medium.
- Establish the PSP®go as a mobile entertainment system and not just a gaming device.
Campaign Overview
- Dates: March 14 – March 29, 2010
- Content: Commercial with Hosted Content and Companion Banner
- Aired: 2 x per hour
- 1,039 locations
- 8,533,212 Impressions
Client Testimonial
After the PSP®go campaign had run for 2 weeks in 1,039 QSR restaurants and received over 8.5 million impressions the client had several positive things to say regarding indoorDIRECT and the campaign:
- “Well run campaign.”
- “Would consider for future product releases.”
- “Overall positive experience.”
