One of our goals at indoorDIRECT is to educate agencies, media buyers and business owners about why we think Quick-Service Restaurants (QSRs) are a great place to build an entertainment network. There is no better way than to provide fact sheets and research papers on a wide range of consumer categories and demographic information as it relates to our audience, venues partners and industry colleagues (Digital Out-of-Home, Wi-Fi, Television, QSR, etc.).

QSR Demographics 

We work with a number of QSR brands including: Taco Bell, Wendy's, Denny's, Carl's Jr., Hardee's, McDonald's and Arby's. Each venue's diner has unique characteristics in terms of age, gender, income levels, education and other relevant demographic information.  We live in a time when market segmentation and targeting is crucial to ROI and measuring the success of advertising campaigns. It's important that marketers understand the characteristics of our venue partners to reach their unique consumer.

Insights

This section includes a wide range of topics including effectiveness of various forms of advertising solutions, pathway to purchase and how to market to the frequent QSR diner.

Industry Information

Fact sheets about QSR diners and theBITE¹ viewer's interest and purchasing tendencies for several categories of products including:

• Automotive
• Business Decisions
• Movie Attendance
• Television Tune - In
• Technology
• More..

If you are trying to gauge how engaged QSR diners are with specific product categories, this is the place to find it.  We know QSR diners enjoy watching movies and experimenting with the newest technology (in addition to enjoying a great meal, of course). Learn more about what else they like to spend their leisure time on and how they spend their money.

Demographic Targeting 

Not only is it important to know the general demographic make-up of those eating in the restaurants, but it's also important to be familiar with the surrounding communities our locations are in.  We have the capabiity to geo-target locations and run campaigns in specific markets or neighborhoods that meet unique criteria set by you! Tell us who you are looking for and we will know how to find them.

This area also includes mapping data of multicultural diners and lists the number of locations per market.

  Notes: ¹theBITE is indoorDIRECT's programming that's seen by millions of viewers each month.

Each section includes information from MRI, Nielsen, Arbitron and other qualified data sources.