The Numbers Don't Lie

We continuously strive to understand the Quick-Service Restaurant (QSR) demographic and our viewing audience in order to gain valuable insight into the effectiveness of our network. To that end, third-party research is essential.   We utilize MRI, Nielsen and other research companies to develop our research papers and case studies.  

We hope that you find this information useful and if you have questions about anything that you read feel free to contact us

Industry Categories

Consumer Insights 

Demographics


QSR Demographics



9.88 million total viewers over 4 weeks; 40% of all our viewers were out shopping that day; Viewers showed 53% recall vs. 34% recall for at-home TV; 65% of viewers were interested in taking action based on the advertising message.

 

The majority of viewers feel that The Restaurant Entertainment Network is a smart way to advertise.

83% of our viewers aged 12-17, 75% of our viewers aged 18-34, 74% of our viewers aged 18-49, and 67% of our viewers aged 25-54 feel that The Restaurant Entertainment Network is a smart way to advertise.

Source: Nielsen 2009

Quick Facts

48% Male Viewers

52% Female Viewers

Viewers spent an average of 25 minutes in the dining area

78% of viewers watched dining room programming

53% of viewers recalled featured ads