indoorDIRECT is installing free Wi-Fi at Quick-Service Restaurants (QSRs) in the nation’s top DMAs and will soon become one of the leading providers of Wi-Fi access in the United States.
Connecting With Diners
In order to access the Internet utilizing indoorDIRECT’s free Wi-Fi the user is shown a brief :15 to :30 second video ad while they are connecting. This video ad is similar to the pre-roll video that has become an accepted ad unit before online videos and each user who accesses the free Wi-Fi will see your ad.
Having your video ad run on the indoorDIRECT Wi-Fi landing page before a user accesses the Internet will insure that your message is the last message that they see before they start to research a product online, do some online shopping or get directions to a nearby business. A clickable link can be placed below the video to provide Wi-Fi users a destination to get more information about the product seen in the video ad.
Reaching Consumers Out-of-Home
90% of American’s visit a quick service restaurant each month (2010 National Restaurant Association Survey) and of those visiting an indoorDIRECT location more than a third will be out shopping that day (2010 Nielsen Audience Survey). Placing your product message on theBITE Wi-Fi Network will put your product or service in front of consumers while they are enjoying a quick meal and then surfing the Internet . This is a great way to reach consumers in a relaxed environment and just before they are on the Internet to shop, research products or get directions.
For a map to our Wi-Fi locations click here..