Dallas, TX – From February 18 - 25th, indoorDIRECT’s theBITE show will be getting it’s first ever - advertiser inspired look as part of Cartoon Network’s “Hall of Game” Theme Week.
Late last year Turner Broadcasting and indoorDIRECT announced a year-long advertising and promotional content partnership to drive tune in for all of Turner Broadcasting’s Networks including; CNN, Cartoon Network, TBS and TNT. As part of this agreement, indoorDIRECT’s theBITE show will be airing a special
“Theme Week” that’s focused on promoting Cartoon Network’s “Hall of Game” on February 25th. The “Hall of Game” takeover of theBITE show will include host integrations, custom promotional content and a redesign of the network’s overall look and feel to integrate with the “Hall of Game” brand aesthetic.
Vicky Free, Cartoon Network’s vice president of 360 consumer marketing for Turner Broadcasting’s Animation, Young Adults & Kids Media Group, stated that, “Hall of Game Awards is a unique sports event for the whole family that will connect with indoorDIRECT’s diverse audience.”
Turner Media Group’s Holly Wasson, vice president of Asset Management added, “We look forward to leveraging Turner’s relationship with indoorDIRECT to integrate promotional content from our networks to reach targeted audiences with relevant and entertaining messaging.”
Steven Justman, president of sales and marketing at indoorDIRECT, stated that, “By utilizing theBITE show’s flexibility we are confident that the “Hall of Game” Theme Week will be a big hit with our restaurant guests. We could not think of a better partner for this first of its kind campaign.”
Hosted by skateboarding legend Tony Hawk, the Cartoon Network Hall of Game Awards is a high-energy, off-the-wall, multi-platform experience that lets viewers vote and honor their favorite sports stars and sports moments of the year.
About indoorDIRECT
indoorDIRECT (www.indoordirect.com) is the owner of the Restaurant Entertainment Network, a powerful digital network that delivers Internet-based entertainment and advertising to more than one thousand major brand quick-service and family-dining restaurants nationwide. The Network entertains more than 150 million viewers annually at Wendy’s, Denny’s, Arby’s, Carl’s Jr., Hardee’s, McDonald’s and Taco Bell and other restaurants in America’s top Designated Market Areas (DMAs). indoorDIRECT is privately held and based in Dallas, with additional offices in New York and Los Angeles.
About Cartoon Network
Cartoon Network (www.CartoonNetwork.com), currently seen in more than 99 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic animated entertainment for kids and families. Nightly from 9 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
