About Our Audience

Age

18 yrs – 34 yrs38%
18 yrs – 49 yrs60%
18 yrs – 54 yrs69%
25 yrs – 54 yrs46%
55 yrs +24%

Household Composition

None (lives alone)10%
Any (net)90%
Teens/Children (net)50%
Children 12– 17 yrs32%
Children < 12 years (net)28%
Household Size (including respondent)3.4

Race/Ethnicity

White (total)75%
Black (total)17%
Hispanic (total)14%

Household Income

Average Annual Household Income$69,874
Median Annual Household Income$53,396

Time of Day in Restaurant

Monday–Sunday, 7am–4pm64%
Monday–Sunday, 5am–10pm36%
Friday–Sunday, 7am–4pm27%

Base = Total Respondents

Demographic Groupings

All

Persons 12 +100%
Persons 18 +93%
Persons 18 yrs – 34 yrs38%
Persons 18 yrs – 49 yrs60%
Persons 18 yrs – 54 yrs69%
Persons 25 yrs – 54 yrs46%
Persons 55 +24%
Average Age40.0

Males

Males 12 +54%
Males 18 +49%
Males 18 yrs – 34 yrs23%
Males 18 yrs – 49 yrs32%
Males 18 yrs – 54 yrs40%
Males 25 yrs – 54 yrs26%
Males 55 +10%
Average Age Males37.7

Females

Females 12 +47%
Females 18 +44%
Females 18 yrs – 34 yrs15%
Females 18 yrs – 49 yrs28%
Females 18 yrs – 54 yrs29%
Females 25 yrs – 54 yrs21%
Females 55 +15%
Average Age Females42.6