About indoorDIRECT
THE indoorDIRECT ADVANTAGE TO YOUR BUSINESS
IndoorDIRECT is a dynamic digital out-of-home media network that reaches fast food and casual dining customers. We effectively place two to four 42 inch plasma screens in restaurant dining rooms, which show original content and advertising with the opportunity for customer interaction via cell phones. A third screen, the Promotional Board, is placed at the point of purchase and promotes the restaurant’s featured items. Our non-intrusive installation allows restaurants to enhance customers dining experience while increasing same store sales. For advertisers, it provides a unique opportunity to reach the fast-food and casual dining customer directly. Presently, our restaurant partners are Arby’s, Denny’s Hardee’s, Wendy’s, CiCi’s Pizza, Sizzler and Wienerschnitzel restaurants across the United States.
IndoorDIRECT content includes one to three minute original video clips that cover a broad range including entertainment, sports, news and music. In addition to original content, television networks such as CBS and Women’s Entertainment (WE) supplement our original content with network programming. IndoorDIRECT screens provide advertisers with the ability to integrate content with call to action ad response systems providing a more robust direct advertising program.
IndoorDIRECT provides restaurant partners with a tool to increase sales. Restaurant customers spend an average of 25 to 45 minutes in our locations, and the in-store advertising on the Promotional Board reaches one hundred percent of the customers who enter the restaurant. IndoorDIRECT prides itself on our ability to offer unique advertising opportunities while enhancing customer dining experience. We are fully committed to making our network successful for our partners, content providers and advertisers.
WHO WE ARE
FRED MARGOLIN, CEO
Mr. Margolin co-founded Marwin Management, the largest CiCi’s franchisee. In 1994 Mr. Margolin and an investment group took control of the Burger King (M.L.P.) and in 1997 he converted it into U.S. Restaurant Properties (N.Y.S.E: USV), a real estate investment trust (REIT) that grew to own over 900 fast food and casual dining properties. Among the major names were Burger King, Hardees, Arby's, Pizza Hut, Chili's, El Chico, Wendy's, Denny's, Taco Bell and Kentucky Fried Chicken. USV grew from $75 million in assets to $900 million. Fred Margolin served initially as Chairman, Treasurer and Manager of Acquisitions. He later served as Chairman, CEO and President. Mr. Margolin was also managing partner of an affiliated group that operated 24 of the restaurants USV owned. He is considered an expert in restaurant economics in the fast food and casual dining area. He received his Bachelor of Science degree from Wharton School, University of Pennsylvania and his MBA from Harvard Business School.MICHAEL WINTON, President
Mr. Winton is co-founder of indoorDIRECT. Among his many responsibilities, Mr. Winton draws on his previous work experience to manage relationships with all restaurant systems and manage relationships with financial partners. Mr. Winton is currently a director of Kaboose Inc. (TORONTO:KAB). Kaboose is the largest independent, family-focused online media company in North America. Prior to ID, Mr. Winton was executive vice-president of The Marwin Group, the largest franchisee of CiCi's Enterprises LP. He was instrumental in generating additional revenues for Marwin by identifying opportunities within the restaurant sector. Prior to joining The Marwin Group, Mr. Winton was an attorney with a boutique corporate law firm in Toronto, Ontario specializing in franchising, licensing and distribution law. Mr. Winton has worked extensively with numerous franchiser and franchisee organizations. Prior to the practice of law, Mr. Winton worked for a private equity firm where he raised capital, implemented business solutions and negotiated strategic partnerships for portfolio companies in the internet and technology sectors. He received his Bachelor of Arts degree from the University of Western Ontario and a J.D. for Touro Law School.BILL MYERS, COO, CMO
Mr. Myers is one of indoorDIRECT’s founders and is responsible for managing vendor relationships, assisting in marketing strategy and marketing initiatives, and creating a strong brand. Mr. Myers’ expertise includes marketing strategy, web strategy, and film/video production. His background in sociology and extensive business experience uniquely qualifies him to analyze markets and potential user groups. Having worked as a UI Designer and e-Business Consultant since the Web’s inception and having implemented scores of business and technical solutions both large and small, Mr. Myers understands what it takes to create and manage a successful technical solution that target human interaction. Additionally, he has studied, directed, written, and produced numerous film and video projects for over 20 years. His left-brain acumen is well balanced with right brain activities. Mr. Myers has used his creative talents in film, design, and writing to help businesses grow and help increase awareness of important causes in the non-profit sector. Mr. Myers has a Master’s Degree in Asian Studies with an emphasis in Comparative Cultural Sociology with special expertise in education. He has taught at a variety of educational institutions and is fluent in Mandarin Chinese.BILL BARNETT, President of Entertainment
Bill has been involved in the Entertainment Industry his entire professional career. His background includes Advertising, Radio, Television, Film, Internet and Mobile. After working at Foote Cone and Belding he created BARNETT/ROBBINS Enterprises, a Radio Production and Syndication Company (which he sold to MCA Records) working with recording artists such as Kenny Loggins, Billy Joel, Elton John and Bob Dylan.Barnett became the first President of Radio Aahs the first and only Children’s Radio Network in existence. After building the company from one station to 26 stations, he took the company public. Today Radio Aahs is known as Radio Disney. Barnett then co-founded Goldbar Entertainment, a Film and Television production company, which produced and distributed over 20 films. Columbia Tri-Star, Disney, HBO Productions, Hallmark Entertainment and Live Entertainment distributed films.
In 2000 Barnett became Executive Vice President of Melanie Griffith’s media and marketing company OneWorldLive, where he was responsible for establishing alliances with networks and major sponsors as well as producing content for the web. This was the beginning of a new industry called “Branded Entertainment” Barnett ran “Branded Integration” for Telepictures-Warner Bros. working on such shows as “The Bachelor” and “Bachelorette” the “Caroline Rhea Show” “Extra ”and “ElimiDATE”, before forming 926 Ventures.
Established in 2003, 926 Ventures is a financing and production partner for original and existing programming for both television and the web. Barnett was most recently a Director of Entertainment Media Works, an entertainment Internet company linking consumers, fashion and media properties through a website called StarStyle.com. Barnett produced weekly webisodes such as “The Fashi5n” and “T-Talk” as well as the aggregation of content for multi media cross platform channels including mobile distribution. Notolo Media, a division of 926 Ventures, also produces branded vignettes to enhance corporate identity and sales for internet and mobile distribution. In addition Barnett consults for a new Hispanic Media company called HombreTV.com.
DAVID A. WEITZNER, Director of Media Marketing
Mr. Weitzner has over 46 years of experience and leadership in the entertainment industry. Since 1997, Mr. Weitzner has owned and operated his own global marketing company, acting as a consultant and strategist to a variety of clients including Honda Motors, PepsiCo, Philips Electronics North America, The WB Network, International Merchandising Group, the Children’s Television Workshop, The American Film Institute, Universal Studios, The Brunei Development Corporation, Tri-Star Pictures, Hilton Gaming, Ogilvy and Mather Advertising, Lego International Theme Parks, The Hong Kong Trade and Development Council, “Game Fan Magazine, ” a monthly publication devoted to video gamers and The Pentad Group, an international company focused on developing entertainment business ventures in India.Prior to forming his own company, Mr. Weitzner served as President, Worldwide Marketing for MCA/Universal Studios Recreation Services Group with oversight for its theme parks in Hollywood and Orlando, Universal CityWalk, a location-based entertainment center located in Hollywood and the Universal Studios Cinemas, an 18-theatre motion picture complex in Los Angeles, representing the largest-grossing motion picture theatres in the United States.
Following the purchase of MCA by The Joseph E. Seagram Co., Ltd., Mr. Weitzner was promoted to Corporate Executive Vice President in charge of the newly created Strategic Marketing Group, focusing on the creation and development of marketing opportunities that elevated Universal’s assets into long-term revenue generating brands. Before joining MCA, Mr. Weitzner served as President, Worldwide Marketing for the Weintraub Entertainment Group, a publicly funded start-up motion picture and television company. Before joining Weintraub Entertainment, Mr. Weitzner was President of Worldwide Marketing for 20th Century Fox, Universal Pictures, Embassy Pictures and Palomar Pictures. During this period Mr. Weitzner was responsible for the marketing campaigns of the original STAR WARS, E.T. THE EXTRA-TERRESTRIAL and ALIEN. Prior to relocating to Los Angeles, Mr. Weitzner was Vice President and General Manager of the Entertainment and Leisure Division of Grey Advertising, New York, with oversight of the Warner Bros. and ABC Pictures entertainment business. Mr. Weitzner has successfully staffed and run marketing departments of over 130 employees with annual budgets in excess of one hundred and fifty million dollars.
Mr. Weitzner is an active teaching professor at the University of Southern California and most recently was appointed Director, Summer Program, for USC’s School of Cinema-Television. Mr. Weitzner has also taught at the University of California, Los Angeles as well as the University of California, Santa Barbara. He has also been a lecturer on behalf of the American Film Institute. He is a member of the Academy of Motion Picture Arts and Sciences and served as President of the Board of Directors of Landmark School West, a school devoted to children with learning differences. Mr. Weitzner has also been engaged as an expert witness in a number of entertainment related legal actions.
Throughout the years, Mr. Weitzner has received numerous awards of achievement including a Golden Globe Award presented to him by the Hollywood Foreign Press Association for his work on Ingmar Bergman’s “Fanny and Alexander.” Mr. Weitzner has also been recognized for his civic contributions to the City of Los Angeles and the State of California.
Mr. Weitzner’s career in entertainment marketing began in 1960, when he accidentally hit the President and Chief Operating Officer of Columbia Pictures in the leg with a golf ball. After apologizing profusely, Mr. Weitzner went on to par the hole and at the same time secured an entry level position in the Columbia Pictures Executive Training Program.